Case Study: Chicago Architecture Foundation grows DiscoverDesign with Fuzzy Math

Chicago Architecture Foundation expands DiscoverDesign with Fuzzy Math in 4 months

The Chicago Architecture Foundation engaged Fuzzy Math to help expand the user base of their design education platform, DiscoverDesign. Their challenge was to attract new students, particularly those who had not yet expressed an interest in design or architecture, while also growing the tool's adoption among teachers.

Fuzzy Math conducted extensive user research with teens and teachers, which led to a strategic pivot focusing on educators as the primary user. The solution involved creating a roadmap for new, more approachable projects and teacher-oriented tools to make DiscoverDesign a more efficient and appealing classroom resource. This strategy allowed the Chicago Architecture Foundation to leverage existing educational relationships and attract students through their teachers.

Chicago Architecture Foundation