Case Study: Eagle’s Landing Day Camp brings Sammy the Eagle to life with Fuzzy Duck

Eagle’s Landing Day Camp brings Sammy the Eagle to life with Fuzzy Duck in 2 animated poses

Eagle's Landing Day Camp, a day camp and event venue in North Brunswick, NJ, partnered with vendor Fuzzy Duck for a visual brand redesign. The challenge was to create a compelling and versatile new brand identity for the camp's diverse offerings and spaces.

Fuzzy Duck delivered a complete solution, which included a new wordmark, a vibrant color palette, and the creation of a custom mascot named Sammy the Eagle. The vendor further expanded the mascot's versatility by developing numerous static poses and then bringing Sammy to life through animation. The results were a cohesive and captivating brand system, with illustrated assets also used for printed collateral like a detailed map of the grounds, providing Eagle's Landing with a dynamic and multifaceted visual identity.

Eagle’s Landing Day Camp