Case Study: Crankshaft Supply modernizes direct-to-consumer sales with Fuzzy Duck

Crankshaft Supply launches direct-to-consumer ecommerce and Google Ads with Fuzzy Duck after 70 years in business

Crankshaft Supply, a long-standing automotive parts company, needed to modernize its sales channels by transitioning from a business-to-business model to direct-to-consumer sales. They engaged the vendor, Fuzzy Duck, to overcome the challenge of translating complex product fitment data into an easy-to-use ecommerce website.

Fuzzy Duck designed and developed a branded WordPress and WooCommerce site, integrated with a custom web application to manage product data and inventory. They also implemented key integrations for taxes and shipping. To establish consumer awareness, Fuzzy Duck created a digital marketing strategy using Google Ads. The solution created a seamless new sales channel that effectively generates leads and conversions for Crankshaft Supply.

Crankshaft Supply