Case Study: CōV Restaurants builds a cohesive restaurant brand with Fuzzy Duck

CōV Restaurants launches a 3-letter coastal brand with Fuzzy Duck

CōV Restaurants, a restaurant group with locations in Minnesota, faced a significant challenge when the original name for their concept, "CRU," became unavailable just as their brand was being developed. They needed a new three-letter name starting with 'C' that had a connection to water. They enlisted the creative services of vendor Fuzzy Duck to solve this immediate branding problem.

Fuzzy Duck provided a comprehensive branding solution, beginning with the creation of the new name "CōV." The vendor then developed the logo, established full branding guidelines, and executed a wide range of materials including menus, the website, and signage. Fuzzy Duck's strategic approach to menu design factored in item popularity and profitability, while their selection of a practical printing method allowed for cost-effective future changes. This work successfully established a consistent and unified visual brand for the restaurant's launch and ongoing presence.

CōV Restaurants