Case Study: Ramp builds a memorable brand awareness campaign with Fuzzco

Ramp expands first OOH campaign to 3 cities with Fuzzco

The customer, Ramp, sought to capitalize on the audience at Miami Tech Week 2022 by launching its first out-of-home brand awareness campaign. They partnered with the vendor Fuzzco for campaign development to create a memorable and differentiated introduction to their brand.

Fuzzco developed the "Doing finance" concept, which paired lighthearted, fun imagery with the world of finance to successfully craft a new brand persona. The resulting campaign, which included photography and video, was so successful it expanded from a Miami takeover to multiple cities across the country, creating a memorable and differentiated introduction for the brand.

Ramp