Case Study: Warburtons achieves 86% forecast accuracy and £430k savings with FuturMaster

Warburtons - Customer Case Study

Warburtons, the UK’s largest bakery brand, faced growing pains from ageing IT systems that made forecasting inaccurate and left staff mired in administrative work. To modernize its supply chain and improve fresh daily deliveries to over 18,500 retailers, Warburtons replaced legacy software with demand and promotional planning software from FuturMaster.

FuturMaster’s solution — including its portfolio forecasting tool — now drives retailer-level demand projections and just-in-time planning, improving forecast accuracy from 78% to 86% and enabling a three-person planning team to manage up to 2,500 forecasts daily. The software cut promotion-planning time from about a day to 30 minutes per customer, reduced administrative effort from roughly 65% of time to 10%, and delivered estimated savings of £430k over two years while supporting longer-term (up to five-year) capacity and investment planning.

Warburtons

Iain Bishop

Senior Commercial Forecast Manager