Case Study: Fox’s Biscuits boosts customer service to 99% and streamlines production with FuturMaster

UK Manufacturer fox’s biscuits streamlines production and service levels to retailers after deploying futurmaster supply chain technology

Fox’s, the £250m UK biscuit manufacturer with three bakeries and a 350‑plus product range that includes seasonal and promotional assortment tins, faced poor demand visibility and a slow, error‑prone forecasting process that could take nearly a month. To manage complex production sequencing, limited storage and fast‑moving retailer promotions, Fox’s turned to FuturMaster’s supply chain and demand‑planning software (forecasting, production and inventory management) to replace spreadsheet‑based planning.

FuturMaster’s solution gives a central team real‑time forecasting and promotion‑planning tools—leveraging retailer EPOS data and running some 3,500 live forecasts weekly—so new plans can be created within 90 minutes. Since deployment FuturMaster has helped Fox’s lift forecast accuracy from 48% to 74% (≈+25 percentage points), raise customer service from 96% to 99% on over 30 million cases a year, cut products with service issues by 65%, and reduce average stock to 2–3 weeks, lowering working capital, waste and storage costs.

Fox’s

Bill Dales

Demand Planning Controller