Case Study: Leading Metal Work Company achieves faster personalized product recommendations and increased site visibility with Futurism Dimensions

Leading Metal Work Company - Customer Case Study

Leading Metal Work Company, a top North American direct marketer and distributor of maintenance, repair, operations and metalworking products, needed a more convenient shopping experience and personalized guidance for buyers. Futurism Dimensions was engaged to apply predictive analytics and a product recommendation solution to surface relevant items based on browse and purchase behavior and help customers find and buy the right products.

Futurism Dimensions implemented product recommendations across the site — on product category pages, product listing pages and the Add to Cart modal — using strategies like similar items, cross-sells, upsells and recently purchased items. The work reduced the time the client’s team spent deciding which products to recommend, exposed comparable products and re-order options in the cart for easier repeat purchases, and ultimately increased the website’s visibility.