Case Study: WRAP boosts UK recycling engagement with Futurice

WRAP boosts recycling accessibility with Futurice, reaching AA accessibility and AAA in places

WRAP, a climate action NGO, needed to relaunch its Recycle Now website to maintain a surge in traffic and motivate UK audiences to change their recycling behavior. Their legacy website was not user-friendly and its complex content management system made it difficult to share a clear vision. WRAP approached Futurice for help in creating a more accessible and impactful digital service.

Futurice implemented a solution using a headless CMS from Contentful, which streamlined the user journey and gave WRAP's content team flexible, responsive editing capabilities. The new site features a simpler, more consistent UX and navigation with a strong emphasis on accessibility. This future-proofed platform helps WRAP educate consumers and combat the issue of recycling contamination, directly addressing falling recycling rates in England.

WRAP