Case Study: Viestimedia boosts journalist productivity with Futurice's AI tool Renki

Viestimedia saves 155 hours a week with Futurice's AI tool Renki

Viestimedia, a leading Finnish media company, faced the challenge of improving the efficiency of its journalists' daily workflows with a minimal budget. Tasks like transcribing interviews, proofreading, and drafting social media posts were time-consuming. Partnering with vendor Futurice, they aimed to develop an integrated AI solution to free up resources and better compete with larger industry players.

Futurice developed the AI tool Renki, which was deeply integrated into the journalists' daily operations to assist with tasks like proofreading, headline generation, image search, and social media copy creation. The solution, built using OpenAI's LLMs and other data approaches, saved Viestimedia's editorial team approximately 155 hours per week, leading to a 20% improvement in annual operational efficiency. The tool achieved widespread adoption, with about two-thirds of journalists using it daily.

Viestimedia