Case Study: Vattenfall scales AI in brand management with Futurice

Vattenfall scales AI in brand management with Futurice in 6 training sessions

Vattenfall, a major energy company, sought to move beyond simple AI demos and turn artificial intelligence into a genuine strategic asset for its brand team. The challenge was not a lack of technology but building the internal team culture and shared practices needed to responsibly adopt and scale AI. Partnering with the digital transformation company Futurice, they embarked on a hands-on training journey to achieve this.

Futurice implemented a six-session active learning program focused on building a team mentality for open testing and evaluation, rather than just introducing new tools. The solution prioritized developing responsible workflows, a shared language, and confidence in using AI for practical tasks like research and project management. The results included a shift in how the team works, with the biggest return on investment coming from removing daily friction and improving collaboration. The key outcome was a built team mentality centered on human judgment, trust, and collective evaluation, ensuring AI is used where it genuinely provides value.

Vattenfall