Case Study: Parkdean Resorts transforms customer experience with Futurice

Parkdean Resorts transforms guest CX with Futurice across 66 holiday parks

Parkdean Resorts, the UK's largest holiday park operator, faced a complex tech environment following rapid growth and sought to premiumize its customer experience post-Covid. The challenge, addressed with vendor Futurice, involved digitizing key user journeys, upgrading legacy systems, and reducing reliance on third-party support to create a more aspirational brand.

Futurice implemented a solution that included a co-created digital strategy, the establishment of an in-house digital center of excellence, and the development of a new app-based booking solution using technologies like Microsoft Azure and Sitecore. The results included a transformed customer experience with digital self-service, more efficient operations with reduced call center investment, and the development of in-house digital capabilities, positioning Parkdean for greater growth.

Parkdean Resorts