Case Study: Kesko helps shoppers make healthier choices with Futurice’s AI-powered K-Hyvinvointi

Kesko uses Futurice to power AI grocery recommendations from 100,000+ products

Kesko, a Finnish grocery retail division, faced a challenge as rising food prices led 22% of consumers to adopt less healthy eating habits. They partnered with the digital transformation company Futurice to develop a solution within their K-Ruoka app to empower customers to make healthier food choices easily.

Futurice implemented the AI-powered K-Hyvinvointi feature, which uses collaborative filtering and state-space models to provide personalized grocery and recipe recommendations based on a user's purchase history and nutritional goals. The solution resulted in highly satisfied users who appreciated the intuitive, Netflix-style recommendations, and it is now expanding to include vitamin and nutrient tracking based on customer data.

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