Case Study: Jagex achieves a modernized RuneScape website experience with Futurice

Jagex reimagines RuneScape’s website for 300 million player accounts with Futurice

Jagex, a leading community-driven games platform and creator of RuneScape, faced the challenge of overhauling its complex website architecture to support a strategic shift towards becoming a games publisher. They needed to unify their game portals, simplify the user experience for players, and create a more powerful and efficient tech stack for their marketing team. They approached the vendor Futurice to help them reimagine the website's UX and tech foundation.

Futurice implemented a solution that began with extensive gamer insight research to align with community expectations. They completely rebuilt the technical stack using Contentful, Next.js, and React to create a fast, headless CMS. This separated content from design, empowering the Jagex marketing team to create and preview content quickly. Futurice also delivered an automated testing feedback loop for developers to ensure high performance standards. The results included a unified portal with much clearer UX/UI, fast responsive pages, and a future-proof, scalable platform that supports Jagex's publishing goals.

Jagex