Case Study: Helsinki Partners unifies global audience onboarding with MyHelsinki 2.0 by Futurice

Helsinki Partners unifies global audiences on one platform with Futurice

Helsinki Partners, a city-owned marketing organization, wanted to transform Helsinki's international digital presence. Their existing site failed to deliver an inspiring, personalized experience for global audiences interested in visiting, relocating to, or investing in the city. They engaged Futurice to help create MyHelsinki 2.0, a future-ready digital platform that could unite these services into one seamless experience.

Futurice, in collaboration with its partner Columbia Road, reimagined the platform through a multi-phase process involving strategy, service design, and technical implementation. The solution included an AI-powered chatbot for personalized guidance and a new WordPress CMS for long-term maintainability and cost-efficiency. The result is a unified platform that serves multiple user groups, streamlines internal operations, and acts as a confident, welcoming entry point to boost Helsinki's international brand. Futurice's work helped consolidate previously siloed services into a single, scalable digital onboarding experience for the city.

Helsinki Partners