Case Study: BMW discovers new customer value with Futurice

BMW discovers new customer value with Futurice across energy and mobility

The customer BMW, a German multinational automobile manufacturer, faced the challenge of discovering new business opportunities at the intersection of e-mobility and energy for their Digital Energy Solutions venture. They partnered with the vendor Futurice to create a user experience strategy focused on providing optimal energy solutions for small and medium-sized companies based on economy, sustainability, and supply security.

Futurice implemented a customer-centric, multi-layered approach using innovative methods to create results fast. They facilitated a change in mindset and helped the team develop new concepts and prototypes. This work resulted in the creation of a new ecosystem that paired BMW and MINI's products with innovative services, allowing customers to manage mobility and energy demands sustainably within a premium service experience. Futurice helped BMW shape the future of e-mobility by discovering this new customer value.

BMW