Case Study: FemiliPNG improves user experience and donation flow with Futuretheory

FemiliPNG helps 5,000+ survivors with Futuretheory

FemiliPNG, a Papua New Guinea-based NGO, needed a website that was both striking and easy to use to better communicate its vital work supporting survivors of family and sexual violence. They partnered with Futuretheory for web design and development services to modernize their site, with a specific goal to improve the user experience and simplify their donation process which previously required clicking an outbound link.

Futuretheory modernized the website by refining its navigation and expanding on the existing branding, incorporating volunteered graphics from a local artist. A key improvement was a reworked donation page that allowed for direct contributions and provided context for different donation amounts. The solution successfully put the NGO's impactful work at the forefront, and as of 2023, FemiliPNG has helped over 5,000 survivors.

FemiliPNG