Case Study: COOP Morava unifies customer loyalty and store communication with naCOOPka by Futured

COOP Morava connects 700+ stores with Futured’s naCOOPka app

Futured partnered with COOP Morava, a major retail network in Moravia with over 700 stores, to address their challenge of creating a single digital tool for their entire network. The customer needed a unified mobile application to handle their loyalty program, special offers, and competitions while providing enough flexibility for each of its 18 cooperatives to adapt the app to their own specific needs.

The solution developed by Futured was the naCOOPka native mobile app for iOS and Android. The app allows customers to scan a loyalty card from their phone at checkout, automatically register for competitions, and access digital leaflets, exclusive offers, and a store map. The result is that naCOOPka now serves as the main communication tool for the entire COOP network, enhancing customer engagement and reducing paper use through features like digital receipts. Futured's app continues to evolve based on user research to best fit the people who use it daily.

COOP Morava