Case Study: Vocus achieves brilliant simplicity and a stronger brand platform with FutureBrand

Vocus resets brand for a 2023 double-growth strategy with FutureBrand

Vocus, an international technology business and one of Australia's fastest-growing companies, faced the challenge of resetting its brand to support an ambitious growth strategy and stand for something meaningful in a complex market. Their goal was to signal a commitment to making things better and simpler for customers. They partnered with the brand consultancy FutureBrand to address this challenge.

FutureBrand developed the new brand idea "Brilliant Simplicity," which hinged on Vocus's unique proposition in a complex industry. The solution included a refined logo, a vibrant color palette inspired by fibre optics, and a bespoke graphic device. According to Vocus's Head of Products & Marketing, the new brand identity provided a clear value proposition and a strong platform for the future, shaping everything the company does going forward. FutureBrand's work delivered a revitalized brand ready for transformation.

Vocus