Case Study: Sweet Loren's elevates its clean food brand with FutureBrand

Sweet Loren's launches new brand nationally in 2020 with FutureBrand

Sweet Loren's, a baked goods company founded by cancer survivor Loren Brill, faced the challenge of elevating its brand to stand out against competitors and grow its market share. The company engaged the vendor FutureBrand for a brand strategy and visual identity project to harness its industry momentum and lay the groundwork for future expansion.

FutureBrand developed a new brand strategy that positioned Sweet Loren's as a disruptor, uncovering its competitive edge in offering clean ingredients for worry-free indulgence. The solution included a refreshed tone of voice and a mix of new visual elements designed to make the brand disruptive on-shelf and digitally. Sweet Loren's successfully launched the new brand nationally in February 2020, though the case study does not cite specific measurable results.

Sweet Loren's