Case Study: Simu achieves a modern, cohesive brand identity with FutureBrand

Simu transforms its B2B brand in 2023 with FutureBrand

Simu, a B2B and industrial manufacturer known for pioneering the tubular motor, faced the challenge of blending into a competitive market and losing its distinctive edge as an industry leader. To reassert its position, the company enlisted vendor FutureBrand Paris to overhaul its brand identity and visual & verbal identity.

FutureBrand developed a comprehensive new brand identity for Simu, anchored by a modern logo that incorporated the brand's iconic square heritage. The solution introduced a main graphic element called the Simu’s Frame to symbolize the company's partnership with its clients, a revamped professional color palette, and distinctive iconography. The rebranding received unanimous positive feedback internally and externally, with the client describing the new brand image as outstanding and the transformation as modern and impactful.

Simu