Case Study: Sanofi achieves a unified future-facing healthcare brand with FutureBrand

Sanofi unifies its global brand across 100+ countries with FutureBrand

FutureBrand was engaged by Sanofi to address the challenge of a fragmented brand identity. Decades of acquisitions had left the global healthcare leader with multiple legacy brands and cultures, obscuring its capabilities and preventing a shift in perception from a traditional pharmaceutical company to a modern, future-focused healthcare brand.

FutureBrand defined a new purpose for Sanofi and developed a comprehensive new brand identity. This included a logo, visual language, tone of voice, and activation tools, all designed to express the unified brand consistently. The solution resulted in a cohesive, future-facing identity for Sanofi, recognized with a Transform Award and a German Design Award, and implemented across more than 100 countries.

Sanofi