Case Study: Rura strengthens its brand to empower rural youth with FutureBrand

Rura launches a bold new brand identity with FutureBrand after 8 years of growth

FutureBrand partnered with Rura, a non-profit organization dedicated to promoting equal opportunities for youth in rural France. The customer's challenge was that its original brand identity, from when it was known as Chemins d’Avenirs, no longer reflected its ambitions or its role as a leading resource. Rura needed a new dynamic and engaging visual identity to resonate with both young people and the corporate partners essential to its mission.

The solution implemented by FutureBrand was a comprehensive visual and verbal identity redesign. This included a modern logo featuring a 'U' as a symbol of connection, a vibrant color palette, and a system of adaptable graphic totems representing diversity. The result was a strong, flexible, and recognizable brand that empowers rural youth with confidence. FutureBrand delivered a distinctive and playful brand universe that exceeded the client's expectations, making the organization a bold and pioneering force.

Rura