Case Study: Riley Rose creates an immersive beauty retail experience with FutureBrand

Riley Rose gains 31,000 Instagram followers in under two months with FutureBrand

The customer, Riley Rose, a new standalone brand created by the founders of Forever 21, partnered with the vendor FutureBrand. Their challenge was to attract millennial and Gen Z consumers with an immersive, in-person retail experience to create a new revenue stream for the parent company.

FutureBrand developed a brand focused on inclusiveness, playfulness, and discovery. They designed an immersive in-store experience and an e-commerce site to mirror it, encouraging social sharing. The solution was highly successful, resulting in the quick opening of nine physical locations and an online store, plus the acquisition of over 31,000 new Instagram followers in under two months.

Riley Rose