Case Study: Popee builds a standout eco-friendly toilet paper brand with FutureBrand

Popee reaches over €1 million in revenue in 3 years with FutureBrand

FutureBrand partnered with Popee, a French startup producing recycled toilet paper, to help it emerge as a credible brand in a category dominated by large international players. The challenge was to build a distinct and compelling identity for this eco-responsible product in an overcrowded and basic market.

The solution from FutureBrand involved creating a witty chick mascot, inspired by literature, to personify the brand and build an emotional connection. They deployed a simplistic, contemporary design using only black and a bright blue to disrupt category norms, applying it across all packaging and touchpoints. As a result, FutureBrand helped Popee achieve significant commercial success, generating over one million euros in revenue within three years.

Popee