Case Study: Orygen builds a unified youth mental health brand with FutureBrand

Orygen boosts website visitors 200% with FutureBrand

Orygen, the world's leading research and knowledge center for youth mental health, faced the challenge of unifying two separate organizations to increase their impact and reach more young people. They partnered with FutureBrand to build a unified brand that would drive awareness, clarify their mission, and reinvigorate their employees.

FutureBrand developed a future-proof brand identity with the central idea of 'never settle,' capturing Orygen's ambition to lead a revolution in mental health. The solution included a new visual system featuring a semicolon motif and honest portraiture. Following the brand launch, Orygen's website traffic increased by more than 200% from the previous year, demonstrating significant measurable impact.

Orygen