Case Study: NYC Pride achieves WorldPride success and a more inclusive Stonewall 50 with FutureBrand

NYC Pride boosts Stonewall 50 reach to 7 million with FutureBrand

NYC Pride, the organization behind New York City's annual celebration, faced the challenge of winning the competitive bid to host WorldPride 2019 and creating a compelling narrative for the event to attract millions of participants and secure corporate sponsorships for the 50th anniversary of the Stonewall Uprising. They partnered with the branding firm FutureBrand for strategic identity and design services to help achieve these goals.

FutureBrand developed the idea "Millions of Moments of Pride," which was designed to be an inclusive and modern concept reflecting a connected and equal world. This strategy and the accompanying visual identity were central to NYC Pride's successful WorldPride bid. The event's attendance was expected to top seven million people, significantly increasing its economic impact. Furthermore, FutureBrand's design for the identity won a Gold Graphis Award.

NYC Pride