Case Study: Nespresso brings sustainable retail to life with FutureBrand

Nespresso launches compostable paper capsule pop-ups in 2 countries with FutureBrand

Nespresso, a premium coffee brand, sought to launch its innovative Compostable Collection, the brand's first fully compostable paper capsule, with a compelling retail experience. The challenge was to create temporary boutique transformations that would highlight the sustainability and elegance of the new product. FutureBrand Paris, serving as the brand guardian, was engaged to provide a retail concept and spatial design solution.

FutureBrand implemented pop-up spaces in French and Swiss boutiques, featuring a central monumental wall sculpture inspired by paper. The solution wove this organic, paper-like aesthetic throughout the environment, including window displays and tasting areas, using sustainable materials like recycled paper and wood fiber. The vendor created a captivating and immersive launch experience designed to be deployed globally, effectively marking the important product introduction.

Nespresso