Case Study: Nespresso boosts in-store shopper education and premium brand awareness with FutureBrand

Nespresso improves in-store shopper education across priority retailers with FutureBrand

Nespresso, a global powerhouse in at-home coffee, faced challenges with U.S. brand unfamiliarity, making in-store purchases difficult for consumers. The company engaged FutureBrand to develop an at-shelf communication strategy to educate shoppers on its premium products and machine lines while helping them purchase the right item.

FutureBrand developed and tested new at-shelf communication strategies, refining them based on shopper feedback into a final comprehensive kit of parts. This included semi-custom solutions for different retail layouts and cost investments to drive education and brand consistency. The kit continues to be used by Nespresso in sell-in materials with retailers, and FutureBrand has continued to expand their in-store communication tools as brand awareness has grown.

Nespresso