Case Study: Moça retains market leadership and modernizes packaging with FutureBrand

Moça retains market share with FutureBrand and celebrates 1921 heritage

The customer, Moça, a long-established Brazilian brand of condensed milk and desserts, faced the challenge of differentiating itself in a competitive market while honoring its tradition. The vendor, FutureBrand, was engaged to redesign the brand and its packaging to help it evolve and appeal to modern consumers.

FutureBrand created a unified brand identity with a delicate color palette and retro graphics, repositioning the iconic lady as a brand symbol. The new packaging design was also made more functional and easier to open. This solution allowed Moça to retain its market share and maintain its category leadership, with the new design receiving an award from the Brazilian Packaging Association (ABRE).

Moça