Case Study: Mindfront builds a globally oriented mental health brand with FutureBrand

Mindfront builds its brand in 6 months with FutureBrand

Mindfront, a globally oriented mental health sub-brand of Luye Medical Group, partnered with FutureBrand to develop its comprehensive brand strategy, architecture, naming, and visual identity for launch in the Australian and Chinese markets.

FutureBrand created the brand name Mindfront and built its identity around the core idea of "Always front of mind." The solution included a visual identity that conveyed a pioneering, empathetic, and supportive personality, featuring a green dot logo leveraged from its parent company. The new forward-looking brand successfully established Mindfront in the mental health field, with Luye leadership highly recognizing FutureBrand's professionalism, global vision, and dedication.

Mindfront