Case Study: Matmut builds a modern mutualist brand identity with FutureBrand

Matmut refreshes brand for 4 million members with FutureBrand

The insurance company Matmut, with a strong mutualist heritage in France, partnered with FutureBrand to develop a new visual and verbal identity that would embody its modern, dynamic positioning while honoring its 60-year legacy. The challenge was to deploy a refreshed brand image that remained anchored in Matmut's founding principles of proximity, solidarity, and humanity.

FutureBrand created a comprehensive new identity system featuring a custom-designed typography to reveal human connection and a unifying petal symbol representing dynamism and inclusivity. The solution included a proprietary "Mammut" alphabet and a flexible visual system adaptable to all formats. The new identity was successfully deployed across Matmut's entire brand universe, achieving enhanced consistency and proudly reflecting the company's values and commitments.

Matmut