Case Study: Masi revitalizes its flagship Campofiorin wine label with FutureBrand

Masi celebrates Campofiorin’s 50th anniversary with FutureBrand

The customer, Masi Agricola, a wine producer with deep historical roots, faced the challenge of revitalizing the brand image for its flagship Campofiorin wine and its family of products while preserving their heritage. The vendor FutureBrand was enlisted to handle this packaging and branding initiative.

FutureBrand's solution was a restyling that paid homage to the brand's origins by reintroducing 1960s typography, a gold celebratory logo, and a dark red capsule. This redesign was successfully applied across the entire Campofiorin range and extended to other Masi brands, strengthening their market presence. The long-lasting collaboration with the vendor is noted as a key factor in the project's success.

Masi