Case Study: L’Oréal brings its heritage to life with FutureBrand’s creative direction for Le Visionnaire

L'Oreal brings 110+ years of history to life with FutureBrand

L'Oréal faced the challenge of transforming its historic headquarters at 14 Rue Royale in Paris into a new global hub, Le Visionnaire, which needed to honor its rich past while being firmly oriented toward the future. The company enlisted FutureBrand to provide artistic and creative direction for a singular room dedicated to recounting over 110 years of its history.

FutureBrand created an interactive and pedagogical experience for the heritage space, harnessing creativity to tell the story of L'Oréal's innovation, marketing, and societal impact. The solution involved developing a collection of over 200 custom assets, most of which are interactive for viewers. According to L'Oréal's Corporate Communication Director, FutureBrand was an essential partner, providing creative technical solutions and excellent execution to bring the vision for the iconic site to life.

L'Oreal