FutureBrand
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Case Study: La Nef changes the scale of ethical finance in France with FutureBrand
A FutureBrand Case Study
La Nef wins Top/Com Grand Prix with FutureBrand
La Nef, a French cooperative bank dedicated to ethical finance since 1988, faced a challenge as its unique purpose was threatened by larger banks adopting ethics as a mere communications tagline. The bank engaged the branding firm FutureBrand to shift its positioning from an alternative financial association to the definitive French ethical bank.
FutureBrand redefined La Nef's strategic base and designed a new verbal and visual identity, anchored in its core values and crystallized by the new signature "Pour la banque éthique." This process successfully federated La Nef's internal teams around a modern, shared vision. As a result, La Nef gained a creative and distinctive brand foundation to disrupt the major banks in France and continue its growth, with the new identity being awarded a Top/Com Grand Prix.
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