Case Study: Kohler achieves a future-facing energy brand transformation with FutureBrand

Kohler transforms legacy energy branding with FutureBrand in 1 cohesive platform

Kohler, a legacy company known for kitchen and bath products, faced the challenge of transforming its perception from a combustion-based power business into an innovative, sustainable energy leader. They engaged the vendor FutureBrand to develop a new cohesive brand platform that would unite its disparate businesses under a single narrative and overcome its legacy baggage without claims of greenwashing.

FutureBrand redefined Kohler's strategic position with the idea "Resilient Together," framing it as a future-facing energy brand championing wellbeing. They created a new visual and verbal identity, including a sophisticated design-led approach and a signature system to clarify the brand architecture. This solution provided Kohler with a compelling vision for its future, enabling it to navigate its portfolio with clarity and market its various businesses while aligning them under the master brand.

Kohler