Case Study: Jefferson redefines education with FutureBrand

Jefferson unifies two universities with FutureBrand

The customer, Jefferson, formed from the merger of Philadelphia University and Thomas Jefferson University, faced the challenge of uniting two distinct institutions under a single brand. They needed to scale their unique experiential learning approaches while ensuring both schools' specialties and histories were honored to gain acceptance from students, faculty, and donors. The vendor FutureBrand was engaged to develop a new brand and visual identity to meet this challenge.

FutureBrand created a unified brand for the new institution under the inclusive name 'Jefferson'. The solution included a logo and visual identity that reflected the school's combined history and its forward-looking, transdisciplinary mission. This provided a singular brand for all stakeholders to rally around, successfully reinforcing the university's multidisciplinary excellence and signaling a fresh vision to future-focused students.

Jefferson