Case Study: Hexagon creates a bold, unified software brand with FutureBrand

Hexagon launches Octave across markets, products, and global offices with FutureBrand

FutureBrand partnered with Hexagon to launch a new spin-off software business. The challenge was to unify a vast suite of products from various acquisitions into a singular brand that could redefine intelligence in the industrial technology market and cut through the noise of data overload.

The solution was the creation of the Octave brand, including its name, strategy, and a complete 360-degree system encompassing visual identity, sonic branding, and streamlined architecture. FutureBrand delivered a bold, cohesive brand that launched successfully across global markets, resulting in a pure-play software company positioned for scale and engineered to unleash intelligence as a definitive advantage.

Hexagon