Case Study: Habib's achieves a more colourful, versatile omnichannel brand identity with FutureBrand

Habib's transforms 400+ stores with FutureBrand

FutureBrand was engaged by Habib's, Brazil's largest fast-food chain with over 400 stores, to create a new brand approach. The challenge was to refresh this well-loved brand, particularly for a Gen Z audience, while building on its strong existing equity.

The solution centered on Habib's iconic genie, which symbolizes fun and personality. FutureBrand created a new, more colorful and digital brand identity inspired by the genie's redesign, reinventing the entire customer experience from positioning to the digital journey. The result was a democratic, fun, and creative brand showcased across a seamless omnichannel experience throughout Brazil.

Habib's