Case Study: Geisinger builds a more community-centered brand with FutureBrand

Geisinger boosts awareness and loyalty with FutureBrand

Geisinger, a fully integrated healthcare system, engaged FutureBrand to address a challenge where its brand no longer reflected the personal and powerful nature of healthcare in its local community. The organization needed a brand that could take on the health of its community as a personal responsibility while also supporting its national reputation for innovation.

FutureBrand conducted research and defined a new brand for Geisinger centered on the idea of empowerment. This new positioning and expressive design system were launched through a brand campaign and a revamped website. The solution was adopted enthusiastically internally, and FutureBrand helped Geisinger achieve measurable increases in both brand awareness and loyalty.

Geisinger