Case Study: Flight Centre Travel Group builds a unified global DMC brand with FutureBrand

Flight Centre Travel Group launches Discova for 50+ countries with FutureBrand

Flight Centre Travel Group had a vision to become the global destination management company of choice but needed a unified brand platform to support its expansion into over 50 countries. They engaged FutureBrand to create a new brand that would provide a clear market differentiation and enable growth.

FutureBrand developed the new brand, Discova, with a strategy and creative platform grounded in the idea of being 'In Touch with Travel'. The solution included the name, a visual identity inspired by a concierge theme, and authentic photography to stand out from competitors. The result was a significant success; internal teams adopted the brand with passion and external business partners reacted with excitement. FutureBrand delivered a seamless process that accurately nailed the brief, creating a forever brand for the company's global journey.

Flight Centre Travel Group