Case Study: Cheerios achieves a joyful new brand identity with FutureBrand

Cheerios rolls out a global brand redesign across 3 cereal formats with FutureBrand

FutureBrand partnered with Cheerios to develop a new global identity system that would anchor the brand into the power of a positive mindset. The challenge was to successfully communicate the inherent iconicity of the Cheerios brand and create a cohesive visual strategy for its diverse portfolio of breakfast cereals and related products.

The solution implemented by FutureBrand was a playful and joyful brand universe centered on the Cheerios hoop. This included a new visual system, a flexible brand book for global stakeholders, and a comprehensive launch campaign to reassure consumers. The results were a successful global rollout across all product formats, transforming the brand and equipping it with a powerful new identity for future growth.

Cheerios