Case Study: Blédina re-enchants the baby food category with FutureBrand

Bledina becomes the first French B-Corp baby food brand with FutureBrand

Bledina, the French baby-food category leader, worked with FutureBrand to embrace a larger mission and establish a stronger brand identity. Their challenge was to re-enchant the category and reflect a new positioning throughout their global brand identity and core packaging.

FutureBrand developed a comprehensive brand identity system for Blédina. This included a redesigned logotype, an adaptable green frieze, handwritten typography, and a transparent tone of voice. The solution used a photographic style that paid tribute to children in nature and presented products in a homemade, healthy atmosphere. As a result, Blédina became the first French company to obtain the B-Corp label and solidified its position as the most prominent opinion leader in its category.

Bledina