Case Study: Bibliothèques Sans Frontières powers global learning access with FutureBrand

Bibliothèques Sans Frontières boosts online donations 30% with FutureBrand

The customer, Bibliothèques Sans Frontières (Libraries Without Borders), is an international non-profit facing the challenge of needing a brand identity to match its global ambition to be the symbol of knowledge access, moving beyond a staid, institutional image common in the sector. They engaged the brand consulting firm FutureBrand for brand strategy and design services to address this.

FutureBrand developed a new purpose statement, "power the pursuit of learning for all," and created a bold, modular visual identity designed for the digital age and adaptable to diverse learning experiences. This solution broke with sector conventions and better represented the organization's dynamic work. Following the 2022 launch, Libraries Without Borders saw a 30% increase in online donations, an 89% rise in media impressions, and reached 30% more people with its projects, with the identity winning a Grand Prix Stratégies award.

Bibliothèques Sans Frontières (Libraries Without Borders)