Case Study: Bentley redefines global luxury brand identity with FutureBrand

Bentley overhauls 250+ dealer experiences with FutureBrand

The customer Bentley, a luxury automotive brand, challenged the vendor FutureBrand to help them understand new global luxury consumers and redefine their brand to target new markets that were unfamiliar with its heritage. FutureBrand's services included updating Bentley's global brand DNA and visual and verbal identity.

FutureBrand implemented a comprehensive solution that included redesigning Bentley's retail experience with an award-winning reception and overhauling over 250 global dealers. This extended to creating branded environments like the Bentley Boutique and a new motorshow design. The vendor helped Bentley extend its brand profile into new luxury sectors, opening new conversations with high-net-worth customers and setting the ambition to become a top-five global luxury brand.

Bentley