Case Study: Avantus achieves a unified, flexible brand identity with FutureBrand

Avantus unifies 7 businesses with FutureBrand

Avantus Federal, formed from the merger of seven businesses in the intelligence, defense, and homeland security sectors, faced the challenge of creating a unified brand that could tell its complex story while remaining flexible for future growth. They tasked the vendor, FutureBrand, with creating a new hero brand name and developing a brand strategy to articulate a shared purpose.

FutureBrand developed the new Avantus brand, including the strategic tagline "Empowering Eminence," a bold visual identity, and a warm color palette to ensure master-brand cohesion. The solution provided a clear architecture that unites the different business units and allows customers to easily differentiate its areas of expertise. The CEO praised FutureBrand for leading the entire transformation with high quality and timeliness standards.

Avantus