Case Study: Atlantis Resorts creates Dubai’s newest icon with FutureBrand

Atlantis Resorts creates a luxury destination brand over 4-5 years with FutureBrand

Atlantis Resorts faced the challenge of expanding its iconic Dubai presence in an increasingly competitive luxury market. To elevate its brand and launch a new ultra-luxury property, Atlantis The Royal, the company engaged vendor FutureBrand to develop a new strategic positioning and visual identity.

FutureBrand created a cohesive brand experience by refreshing the identity of the original Atlantis The Palm to align with the new resort. The solution successfully redefined the luxury category, transforming Atlantis into a unique destination and entertainment brand. According to Atlantis Dubai directors, the strategy was executed flawlessly and was an integral part of the birth of the new brand, making it a success story from start to finish.

Atlantis Resorts