Case Study: ApexBrasil achieves a distinctive, modern brand identity with FutureBrand

ApexBrasil builds a more independent brand identity with FutureBrand

ApexBrasil, Brazil's trade promotion organization, faced the challenge of its brand being perceived as a governmental division, which limited its personality and recognition with local producers. The goal was to overcome this barrier and intensify efforts to drive the market forward. FutureBrand was engaged to provide brand strategy and design services to address this challenge.

FutureBrand developed a new brand strategy and visual identity that moved away from Brazilian clichés to focus on authentic Brazilian geometric aesthetics. This solution included a flexible and dynamic system that conveyed modernity and credibility. The new identity successfully repositioned ApexBrasil as a more independent and attractive organization for producers, with the director noting it achieved the goal of sparking global investor interest and contributing to the country's development.

ApexBrasil