Case Study: Aerolíneas Argentinas revitalizes its national brand with FutureBrand

Aerolíneas Argentinas revives its brand across 4+ touchpoints with FutureBrand

FutureBrand was engaged by Aerolíneas Argentinas, the flag carrier airline of Argentina, to relaunch its brand following a difficult period. The challenge was to reconnect the airline with the public and create a unique consumer experience, necessitating a new visual identity and brand positioning for this historically significant but eroded company.

The solution implemented by FutureBrand involved a strategic process to define the brand's key attributes, resulting in the new tagline "Alta en el Cielo" to communicate national pride. FutureBrand designed all consumer touchpoints, from aircraft livery to offices. This revitalized identity represented a new era for the airline, accompanying a renewed fleet, new routes, and substantially improved service quality to help it regain a place of preference among global travelers.

Aerolíneas Argentinas