Case Study: Punchestown Racecourse boosts attendance and ticketing efficiency with Future Ticketing

Punchestown Racecourse - Customer Case Study

Punchestown Racecourse, the home of Irish national hunt horseracing, needed a more flexible way to manage a highly complex ticketing operation across 18 race days and 100+ ticket types, including general admission, hospitality, sponsors, and group packages. Working with Future Ticketing and its embeddable ticketing platform, Punchestown wanted to improve the customer journey, reduce administration, and better handle fluctuating demand across different meetings and festival days.

Future Ticketing delivered a customizable, API-driven ticketing solution with branded checkout, live reporting, and group booking functionality that supported bundled offers and variable pricing. The results were significant: Punchestown sold to thousands of new customers, reduced admin costs, eliminated fraud issues, generated cash flow from over 82,000 pre-sold tickets, and broke festival attendance records on three occasions, while also improving live operational management and customer experience.

Punchestown Racecourse

Dick O’Sullivan

President